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Analysis of Climate Change Misleading Information in TikTok

Publicated to:Ceur Workshop Proceedings. 3782 54-61 - 2024-01-01 3782(), DOI:

Authors: Baltasar C; D’Antonio Maceiras S; Martín A; Camacho D

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Abstract

In today’s digital landscape, social media platforms have become important areas for disseminating information, ranging from legitimate discourse to misinformation, especially on critical topics such as Climate Change. This study employs claim detection and clustering techniques to analyze misleading information within an initial dataset of videos. Initially, the study identified 5,352 videos out of a total of 8,151 that warranted further investigation. Utilizing clustering methods, it was discovered that the prevalence of misinformation was surprisingly lower than anticipated. Most of the clusters showcases content that promotes sustainability and raises environmental awareness, strengthened by corroborated information of fact-checking agency EFE Verifica. Conversely, there are two clusters that focuses on videos propagating misinformation, conspiracy theories, active discussion and debate, highlighting the necessity of consuming media with caution. Looking ahead, combating misinformation necessitates the enhancement of digital literacy and the cultivation of critical thinking skills. This research aims to leverage technology and verified information from credible organizations to identify, analyze, and mitigate the influence of misleading content on social media, thus better understanding its dynamics and reducing its adverse impacts.

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