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Mapping the role of Artificial Intelligence in real estate: A bibliometric and case study analysis

Publicado en:Journal Of Entrepreneurship, Management And Innovation. 21 (3): 5-23 - 2025-01-01 21(3), DOI: 10.7341/20252131

Autores: de la Cal, Alejandro Segura; Raya, Antonio Martinez; Morales-Alonso, Gustavo

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PURPOSE: Accurately forecasting real estate prices presents a significant challenge due to the complex interplay of economic, social, and spatial variables. Artificial Intelligence (AI) offers a promising avenue to enhance predictive accuracy by integrating advanced analytical techniques. This study examines the role of AI in real estate pricing by identifying prevailing research trends and assessing its practical applications in cost reduction, process automation, and decision-making. METHODOLOGY: A twopronged approach was employed, combining bibliometric analysis with insights from expert interviews. The bibliometric study mapped the evolution of AI-related research in real estate, highlighting key themes and methodological trends. The case study analysis provided complementary insights into how AI is applied in industry practice, particularly in streamlining construction processes, automating asset monitoring, and enhancing marketing strategies. FINDINGS: The study identifies a growing academic interest in AI-driven real estate research, particularly since 2018, with an increasing focus on machine learning, deep learning, and geospatial analysis. While scholarly research aligns with market needs in price forecasting and decision support, gaps remain in topics like operational efficiency and automation. Empirical evidence suggests that AI applications extend beyond price estimation, influencing profitability through process acceleration and cost optimization. However, international collaboration in the field remains low, limiting the scalability of AI-driven pricing models across different market contexts. IMPLICATIONS: The findings underscore AIs' transformative impact on real estate by bridging research and industry applications. Theoretically, the study highlights the shift from management-oriented frameworks toward data-driven and algorithmic approaches. AI enhances price estimation by integrating diverse data sources and improving risk assessment. However, challenges persist, including data accessibility, algorithm interpretability, and the demand for specialized AI expertise. Addressing these issues could unlock further advancements in predictive modeling and real estate market efficiency. ORIGINALITY AND VALUE: This research provides a comprehensive perspective on AIs' role in real estate pricing by integrating bibliometric analysis with case study insights. It extends existing knowledge by identifying key research gaps, emphasizing the need for interdisciplinary collaboration, and demonstrating AIs' potential beyond price prediction to broader market dynamics and operational efficiencies.

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