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Analysis of institutional authors

Rodriguez-Rivero, RocioCorresponding AuthorOrtiz-Marcos, IsabelAuthorBallesteros-Sanchez, LuisAuthorRomero, JavierAuthor

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June 9, 2019
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The opportunity to improve psychological competences of project managers in international businesses

Publicated to:Psychology & Marketing. 35 (2): 150-159 - 2018-02-01 35(2), DOI: 10.1002/mar.21076

Authors: Rodriguez-Rivero, Rocio; Ortiz-Marcos, Isabel; Ballesteros-Sanchez, Luis; Romero, Javier

Affiliations

Univ Politecn Madrid, Madrid, Spain - Author

Abstract

Many projects are currently conducted in international businesses in which cultural issues play an important role. In-depth analysis of the risks associated with the unknown of this type of issues offers companies a better understanding of how to focus their marketing tools to be more effective, and provides project managers with strategies to improve customer relationships. Hofstede's Cultural Dimensions and Meyer's Culture Map have demonstrated that every society possesses distinguishing features. These cultural theories serve as foundation for including the category of culture in a proposed Cultural Risk Breakdown Structure. Through a literature review, risks associated with cultural differences are identified in projects executed in Africa, China, and the Middle East. By linking these risks to cultural dimensions, it is possible to identify the psychological competences framework in international businesses. Therefore, the aim of this paper is to create not only a comprehensive record of these risks but also a list of the new skills and competences that project managers must possess to improve client satisfaction and make decisions in a cross-cultural environment. By considering the association between psychological aspects and cultural issues, this analysis will be of considerable benefit for improving relationships in international contexts.

Keywords

ChinaCultureGuanxiInternational businessLeadershipPerceptionsProject managementRelationship marketingRiskRisk-managementSelf

Quality index

Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal Psychology & Marketing due to its progression and the good impact it has achieved in recent years, according to the agency Scopus (SJR), it has become a reference in its field. In the year of publication of the work, 2018, it was in position , thus managing to position itself as a Q1 (Primer Cuartil), in the category Applied Psychology.

From a relative perspective, and based on the normalized impact indicator calculated from the Field Citation Ratio (FCR) of the Dimensions source, it yields a value of: 2.12, which indicates that, compared to works in the same discipline and in the same year of publication, it ranks as a work cited above average. (source consulted: Dimensions Aug 2025)

Specifically, and according to different indexing agencies, this work has accumulated citations as of 2025-08-05, the following number of citations:

  • WoS: 7
  • Scopus: 10

Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2025-08-05:

  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 64 (PlumX).

Leadership analysis of institutional authors

There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: First Author (RODRIGUEZ RIVERO, ROCIO) and Last Author (ROMERO RUIZ, JOSE JAVIER).

the author responsible for correspondence tasks has been RODRIGUEZ RIVERO, ROCIO.